Traditional marketing is a type of marketing where you promote your brand through the advertisements that we see and hear every day like newspapers, Radio, Print, Magazine, billboard, calling, etc. Traditional marketing stands for various offline advertising and promotional methods.
In the digital era, the company uses traditional marketing for advertising too.
Traditional marketing is also important in advertising as it plays a significant role in attracting local markets. Your advertisement creates brand awareness in an overcrowded place for a long time. Another benefit of traditional advertising is, that you can reach people who are not online.
But there are some drawbacks of traditional marketing, For example –
• You cannot target your specific audience.
• You cannot interact with your audience.
• You cannot measure your response like feedback, or interaction with your ads.
• Traditional marketing is not cost-effective.
Examples of Traditional Marketing: Television, Newspaper, Radio, Print Ads, Ads in related weekly magazines, Brochures, Door to Door, etc.
These include:
1. Print (magazines, newspapers, etc.)
2. Broadcast (TV, radio, etc.)
3. Direct Mail (catalogs, postcards, etc.)
4. Telephone (telemarketing, SMS marketing, etc.)
5. Outdoor (billboards, flyers, etc.)
Most companies still use traditional marketing, like Coca-Cola, Nike, McDonald’s, and many others. It has evolved in the last few decades, but the fundamental aspects remain the same. It still relies on the 4 p’s of marketing: Price, Place, Product, and Promotion.
With the technological advances we have today, it’s not highly recommended to entirely rely on traditional ways of advertising. Of course, you can reach your targeted audience by making catalogs of your products or by making a commercial but one should keep in mind that it requires a lot of money and effort and it may not bring you exposure like digital marketing can. It doesn’t allow direct interaction with customers which is necessary for your business brand to grow.