Whether You’re A Beginner Or Need Advanced Tactics To Brush Up Your Skills, We’ve Got You Covered.
“Marketing is a core business function”.
When we hear or talk about Marketing, we can easily relate it as an interface between producers and consumers. On the surface, Marketing is designed to sell products or services to the public, but it goes a lot deeper than that.
Before we deep dive into the Marketing World, It’s important to understand the Marketing Funnel first.
Marketing Funnel describes the customer journey throughout. It’s a procedure of converting potential customers or leads into sales, starting from the very first step when a customer learns about your business/products/services to the purchasing stage.
Marketing Funnel plays a vital role in marketing as it helps you to serve relevant information across the right channel/platform at the right time.
This Funnel has 6 stages of Marketing to acquire the customer.
Awareness > Interest > Consideration > Intent > Evaluation > Purchase
Awareness – Search for Information
Interest – Learn about the product.
Consideration – Read, review, and compare products.
Intent – Put products in the cart.
Evaluation – Review the shopping cart and go to checkout.
Purchase – Sales transaction is completed