Digital Marketing refers to the marketing of products and services of a company. In other words, a form of marketing through which you advertise or promote your Business/Products/Services to your target audience in a digital manner.
These digital channels include search engine marketing, websites, email, social media, mobile apps, display advertising, etc. which involves the use of electronic devices and the Internet connection to reach potential customers.
It gives marketers the opportunity to understand and interact with their target audience better and create trust in their brand.
Types of Digital Marketing:
1. SEO (Search Engine Optimization)
2. SEM (Search Engine Marketing)
3. SMO (Social Media Optimization)
4. SMM (Social media Marketing)
5. Email Marketing
6. Content Marketing
7. Affiliate Marketing
8. Influencer Marketing